Issue Editors: Jörn Bühring, Brigitte Borja de Mozota & Patricia Moore
ISBN: 978-94-92852-81-6
Editorial
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Consensus on the impact of design on perfor-mance can be said to be evident at all three levels of decision-making in organizations: strategic, tac-tical, operational (Brunswicker et al. 2019; Gemser & Leenders 2001). This impact broadly assumes the following forms:
- Design impact for strategy in action and customer experience
- Design impact for business strategy, process, innovation, and performance
- Design impact for cultural change and organization transformation
Despite these revelations, precious little guidance is found in the way...
Articles
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The number of design patents has grown significantly in the last 140 years. However, a data-driven approach for design patents has been overlooked and underutilised in the design management and innovation research communities. Through the prism of a patent professional, data analyst and designer, this photo essay demystifies the complexity of design patent data and sheds light on the underlying value of design as it features among a range of diverse innovation activities. Patent network analysis and visualisation techniques enable the building of a series of patent citation maps and...
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The belief that strategic design leads to improved firm competitiveness is broadly recognised in contemporary research. However, much less is understood about the precise, concrete mechanisms by which organizations translate their design-based resources and capabilities into higher performance. This paper provides context to this relationship by introducing the variable of pricing power as a potential element of unobserved “dark matter” that clarifies how design-based differentiation results in product performance. Pricing power is described by Stephan Liozu (2019) as “the ability to...
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The Whole-being © framework was developed as a starting point for a holistic coaching approach, devised in the pursuit of a meaningful way to thrive both in our personal and professional lives. It is only when people are whole that a world based on integrity, freedom, kindness and compassion can materialize. This paper is aligned to the perspective of!experiences, specifically addressing the role design has in helping organisations understand what really drives their employees, while bringing attention to the “whole-being ecosystem” which influences people’s motivation and performance. A...
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In this paper, we present the findings of a project "Let's take care of the caregivers", an initiative carried out during the COVID-19 health crisis. The paper highlights first, the potential of experience design to identify the empathic, emotional challenges and assaults that caregivers have to cope with, and second, its capacity to design new work solutions and strategies that improve the lives of caregivers themselves. Moreover, the project also helped to structure a research program that will be developed through an academic chair devoted to the study of experience design in relation...
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This paper is a reflection of the evolution of a user experience (UX) consultancy's transformation into a brand experience consultancy in an increasingly competitive market in China. As part of this transformation, the value of design has shifted from tactical to strategic. The authors compare and contrast the nature of experience design and experience strategy and how they are delivered to close the gap between designers and strategists. While this paper serves as a case study of one consultancy in China, the lessons, knowledge, and understanding gained are applicable to the user...
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Failures in achieving sustainability are being recognised worldwide. Approaches to tackling sustainability challenges often fail to address the roots of these challenges. This paper contributes to a necessary discussion of an emerging necessity, a research agenda that encompasses the transformative strategic role and value of design in (co-)shaping sustainable and equitable futures. It draws attention to drivers of unsustainability and their complex interplay of design, environmental, economic, societal and individual values that govern our modern society. Richard Buchanan’s four orders...
Abstract
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As humans we are urged to imagine and realise radically different, more desirable, and most importantly more sustainable futures (Hulme 2020; Pereira et al. 2019). However, the dominance of dystopian scenarios of irreversible environmental and social collapse, along with business- as-usual scenarios, hinder progress and contribute to a gap in futures literature relating to imagining desirable visions for humanity and how to reach them (Bennett et al. 2016; Rana et al. 2020). In this short paper, I share an experiential, meditation-inspired visioning exercise that can aid in enhancing...