Dyson’s patent network map
Design is Everywhere, But Nowhere in Patent Analytics


  • Taek-Kyun Shin Hanyang University
  • Jieun Kim Hanyang University





network visualisation, patent analytics, design patents, intellectual capital, gephi


The number of design patents has grown significantly in the last 140 years. However, a data-driven approach for design patents has been overlooked and underutilised in the design management and innovation research communities. Through the prism of a patent professional, data analyst and designer, this photo essay demystifies the complexity of design patent data and sheds light on the underlying value of design as it features among a range of diverse innovation activities. Patent network analysis and visualisation techniques enable the building of a series of patent citation maps and co-inventor networks. Cases from renowned companies—Apple, Dyson, Samsung, and LG electronics— reveal different shapes of innovation activities, focusing on product diversification strategies, collaboration patterns and design-technology cross-pollination flows.

How to Cite

Shin, T.-K., & Kim, J. (2023). Design is Everywhere, But Nowhere in Patent Analytics. Cubic Journal, 6(6), 20–33. https://doi.org/10.31182/cubic.2023.6.58



Author Biographies

Taek-Kyun Shin, Hanyang University

Taek-Kyun Shin is currently a PhD student at the Graduate School of Technology and Innovation Management, Hanyang University. He has worked for IP Team in Samsung Electronics since 2010. Prior to joining the IP team, he had been a semiconductor design automation engineer for 10 years. His interests include business intelligence, deep learning or machine learning based big data management and network-based design analysis.

Jieun Kim, Hanyang University

Jieun Kim is an associate professor at the Graduate School of Technology and Innovation Management, Hanyang University and co-directs an interdisciplinary research lab - Imagine X lab since 2013. She has a BA in Industrial Design from KAIST (2007) and an MS and PHD in Industrial Engineering from Arts et Métiers ParisTech, Paris (2008/2011), followed by the Leverhulme Research Fellowship (2012) at Royal College of Art in London. She was a visiting associate professor at Human Communication Technologies Lab, University of British Columbia (2020). She served as a general co-chair of ACM TVX 2018 and continued to contribute to many international design and innovation management communities as reviewers and speakers.


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