parick role
“Let’s Take Care of the Caregivers”

Experience Design Strategies in Healthcare Institutions


  • Géraldine Hatchuel AgroParisTech, ENSCi





entrepreneurship, experience design, crisis covid-19, organizational creativity, double empathy


In this paper, we present the findings of a project "Let's take care of the caregivers", an initiative carried out during the COVID-19 health crisis. The paper highlights first, the potential of experience design to identify the empathic, emotional challenges and assaults that caregivers have to cope with, and second, its capacity to design new work solutions and strategies that improve the lives of caregivers themselves. Moreover, the project also helped to structure a research program that will be developed through an academic chair devoted to the study of experience design in relation to transdisciplinary research in the fields of ethnography, medicine and management sciences. The ambition of the chair is to change managerial practices in care institutions (hospitals, nursing homes, hospices) and its potential for performance (Borja de Mozota 2001, 2010, 2014).

How to Cite

Hatchuel, G. (2023). “Let’s Take Care of the Caregivers”: Experience Design Strategies in Healthcare Institutions. Cubic Journal, 6(6), 58–75.



Author Biography

Géraldine Hatchuel, AgroParisTech, ENSCi

Géraldine Hatchuel is a designer and a pioneer in the field of experience design (FYP Editions 2018). She is a teacherresearcher at AgroParisTech and ENSCi where she created the first course in France on experience design originally entitled “Choregraphic storyboarding”, where she develops her thinking and method involving the design of the body and emotions. Combining her background in performing arts, business/management and design, she theorizes Experience Design as a discipline for transversal practices to design narratives and business models of organizations, companies and communities using tools such as double empathy, co-immersion and co-scripting. She is also CEO at Choregraphy (1st mission-driven company) and founder of La Story Room based in Paris-Montmartre.


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