Experience Design Strategies in Healthcare Institutions
Keywords:entrepreneurship, experience design, crisis covid-19, organizational creativity, double empathy
In this paper, we present the findings of a project "Let's take care of the caregivers", an initiative carried out during the COVID-19 health crisis. The paper highlights first, the potential of experience design to identify the empathic, emotional challenges and assaults that caregivers have to cope with, and second, its capacity to design new work solutions and strategies that improve the lives of caregivers themselves. Moreover, the project also helped to structure a research program that will be developed through an academic chair devoted to the study of experience design in relation to transdisciplinary research in the fields of ethnography, medicine and management sciences. The ambition of the chair is to change managerial practices in care institutions (hospitals, nursing homes, hospices) and its potential for performance (Borja de Mozota 2001, 2010, 2014).