Abstract
Visual Soliloquy contributes to the discussion of how graphic and information design contributes to social through design. In linking the work to notions as self-branding, micro celebrities and self-branding in defining social value for individuals. The use of the soliloquy concept is aligned with both the anti-social undertaking and social endeavor of design as praxis within the field of communication design. As evidence, the concept is supported through examples of design work and their material explorations.
How to Cite
Published
Issue
Section
License
Copyright (c) 2018 Marko Stanojevic
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Brown, Stephen, and Sharon Ponsonby-McCabe. Brand Mascots: And Other Marketing Animals. Florence: Taylor and Francis, 2014.
Gandini, Alessandro. “Digital Work Self-branding and Social Capital in the Freelance Knowledge Economy.” Marketing Theory 16, no. 1, (2016): 123-41.
Huizinga, Johan. Homo Ludens: A Study of the Play-element. Culture Sociology of Culture, 3. London: Routledge, 1998.
Labrecque, Lauren, Markos, Ereni and Milne, George. “Online Personal Branding: Processes, Challenges, and Implications.” Journal of Interactive Marketing 25, no. 1 (2011): 37-50.
Marshall, P. David. “The Promotion and Presentation of the Self: Celebrity as Marker of Presentational Media.” Celebrity Studies 1, no. 1 (2010): 35-48.
Page, Ruth. “The Linguistics of Self-branding and Microcelebrity in Twitter: The Role of Hashtags.” Discourse & Communication 6, no. 2 (2012): 181-201.