Blended Learning Strategies for Advertising Design Studies


  • Gladys Lam Wai Ling City University of Hong Kong





blended learning approach, design studio pedagogy, student learning experience, student perception, meaningful feedback


Technological developments have brought profound challenges to design education. To understand how design educators adapt to new technological directions, this article examines student feedback from advertising design courses that apply blended learning approaches. This study identified three blended learning strategies conducive to meaningful learning: timely and meaningful feedback; engagement with real world tasks; and support from expert tutors. This article also discusses potential resistance and challenges in implementing instruction in blended technological environments.

How to Cite

Lam Wai Ling, G. (2021). Blended Learning Strategies for Advertising Design Studies. Cubic Journal, 4(4), 44–53.



Author Biography

Gladys Lam Wai Ling, City University of Hong Kong

Gladys Lam worked in advertising for 16 years and served as a creative director of international 4As agencies, winning numerous awards worldwide before joining the Department of Communication Studies, Hong Kong Baptist University in 2006. She taught a variety of advertising design and creativity subjects and supervised honours projects. In addition, Gladys introduced new courses for the school and interdisciplinary general education, presenting the paper in the Global Conference on General Education and University Curriculum Reform at City University of Hong Kong in 2012. She has also published research findings in American Academy of Advertising Global Conference Proceedings. Her current research interests include advertising visual and copy strategies, advertising design and creativity education.


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