bloom's taxonomy
The Role of Technology in Reforming Design Education

Pedagogy – Critique – Transformation


  • Jae-Eun Oh Hong Kong Polytechnic University
  • Francesco Zurlo Politecnico di Milano





education models, digital pedagogies, softskills, pedagogical transformations, design education mutations


Design education has significantly changed since the 1950s. The era depended widely on normative models such as those proposed by Benjamin Bloom (Bloom et al. 1956) and his collaborators, which resulted in the formulation of Bloom's Taxonomy. Comprising six interchangeable layers (knowledge, comprehension, application, analysis, synthesis, and evaluation) of higher and lower thinking, Bloom's taxonomy sets in place an archetypal model for education that thrives on object-driven goals. Here, pedagogical interchange and the object-driven and organised structure of education can adapt to each layer within the taxonomic structure.

How to Cite

Oh, J.-E., & Zurlo, F. (2021). The Role of Technology in Reforming Design Education: Pedagogy – Critique – Transformation. Cubic Journal, 4(4), 4–15.



Author Biographies

Jae-Eun Oh, Hong Kong Polytechnic University

Dr. Jae-Eun Oh is an assistant professor and a program leader for BA (Hons) in Digital Media at the School of Design, The Hong Kong Polytechnic University. She received an MFA from the School of TV, Film and Media Department, UCLA (University of California, Los Angeles) and a Doctorate from Department of Film, Performance, and Animation, Sejong University, South Korea. Before moving to Hong Kong, she has held teaching positions in South Korea and Singapore in higher educational institutes. Her research interests lie primarily in the area of animation storytelling, theme park attractions where they adopt animation content to attract visitors and animation nostalgia. Besides animation related research field, another research area of hers demonstrates how to motivate creative media students in the studio/project-based learning where they learn to create their media artefacts. She is a recipient of a Massive Online Open Course fund (HKD $1million) Design Thinking in collaboration with Dr. Henry Ma.

Francesco Zurlo, Politecnico di Milano

Francesco Zurlo, Ph.D., is a Deputy Dean of the School of Design of Politecnico di Milano and Chairman of, a no-profit consortium, founded by Politecnico, aimed at promoting design education for professionals. He is full professor of Industrial Design and Dean of the Courses in Product Design (BA+MAs). His research interests are concentrated in strategic, systematic and creative research-through-design, focusing to the ecological impact of business innovations and human flourishing. Professor Zurlo is Founder and Director of CI.Lab (a research unit of the Design Department, addressed to research the dynamics and competitiveness of the creative industries), member of the scientific committee of the Observatory of Design Thinking for Business of the School of Management of Politecnico di Milano, and of ADI Index. He is director of the Executive Master in Design Strategy and System Innovation, and co-director of the Master in Strategic Design and Furniture Design of Politecnico di Milano. He is author of numerous international publications about strategic design, design driven innovation, design for organization.


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