Jenny Hval
Female Musicians’ Visual Gender Staging in Music Videos

Authors

  • Tanja Godlewsky Folkwang University of the Arts

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DOI:

10.31182/cubic.2019.2.016

Keywords:

female musicians, gender staging, visualisation, design, music video

Abstract

The design analysis of the media presented in this article focuses on the representation of female musicians, looking at the ways in which they stage both themselves and their gender in music videos. According to my observation, the visual portrayal of female artists has been defined by a long history of stereotypical gender representations that have to be overcome. In the music videos published by female musicians, we can observe design strategies for selfportrayal and gender staging, as well as sources of aesthetic inspirations and trends. Different oppositional design strategies are described that either blur gender, provoke the viewer or overcome stereotypical gender representations.

How to Cite

Godlewsky, T. (2019). Female Musicians’ Visual Gender Staging in Music Videos. Cubic Journal, 2(2), 32–47. https://doi.org/10.31182/cubic.2019.2.016

Published

2019-07-01

Issue

No. 2: GENDER IN DESIGN: Other · Different · Willful

Section

Articles

License

Copyright (c) 2020 Tanja Godlewsky

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author Biography

Tanja Godlewsky, Folkwang University of the Arts

Tanja Godlewsky is a lecturer at the Institute of Popular Music at the Folkwang University of the Arts (Essen) and founding member of iGDN (international Gender Design Network) in Germany. Taking on board an interdisciplinary approach to design, she has consistently pursued a multifacetted design career. She supports companies and agencies in the development of holistic design concepts. Since 2006, she has also been a teacher and visiting professor at universities, teaching on subjects related to design concepts, identity, and gender design. In addition to gender issues in design, her research and work also focuses on the interfaces of design and music, and on developments in the field of corporate identity of musicians. Tanja also gives talks and presentations and moderates events on various subjects related to design and pop culture.

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